Consumers
The global neuroscience market is expected to top $721B by 2026.
The Challenge
Americans consider brain health to be among the most important health issues, but say they are not knowledgeable about brain health research.
Consumers are inundated with unproven claims regarding brain health.
Products that work are often not accessible by those that need them most.
Our Approach
Identify evidence-based product and services that support brain health and longevity.
Ensure those that need help most have access.
The Goal
Improve brain health and skills by demonstrating improvements in brain functioning, skills, and resilience and reducing the prevalence of chronic health risk factors that lead to poor brain health.
Our Progress & Goals
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Analysis
Identify the relative weight of impact of actions consumers can take.
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Evidence
Identify, for specific product verticals (e.g., supplements, cognitive fitness tools, digital health, brain sensors) criteria to assess evidence of effectiveness.
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Guides
Develop consumer guides that help people make smart choices about products and services
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Innovations
Identify gaps in the market and support new innovations that advance brain health
Join Us
Join a collaborative of private sector leaders developing innovative solutions to improve cognitive health and performance for a more prosperous, inclusive economy.